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Thanks to

the valuable help of Monsieur Thomas Fouilleron, historian and director of the archives and library of the Prince’s Palace, and Monsieur Alain Bottaro, head of the Heritage Fund at the Monaco Media Library, curator and heritage manager of the City of Monaco, we gained access to fascinating and useful information, photos, and artifacts that helped us understand the evolution of the Principality. We are also grateful to Monsieur Philippe Boisbouvier, Chairman and CEO of Monaco Brands, and Monsieur Jean-Pierre Parietti of Monaco Brands, who accompanied and supported us in this ambitious project.

Who is MOA?

A beauty and creativity ATELIER, born from a sensory journey through fragrant emotions. An exclusive line of cosmetics and home fragrances was created, inspired by MONTE-CARLO, the most iconic and captivating of the ten districts of the Principality of Monaco. The fragrance was crafted using LEMON AND ORANGE, ancient resources of the territory in the 19th century. This project was launched in 2021, after years of study and research, driven by passion and love for Monaco, with the aim of sharing the roots of the Principality through a journey of awareness and discovery of ANCIENT VALUES AND TRADITIONS. Each MOA product has been designed to be MORE THAN A GIFT, a sensory and evocative memory of this small gem of paradise, to give and to keep, where every detail makes the difference and where luxury is tradition.

Mission

Our goal is to engage all the senses and turn emotions into lasting memories. To offer an experience through a pure and elegant gift—born of research and passion, with special care for the environment—that tells the stories and curiosities of a unique land, where each of the 10 districts, constantly evolving, hosts and welcomes events from around the world.

Vision

To establish ourselves as a LEADING BRAND for the PRINCIPALITY OF MONACO.

Official licence by Monaco Brands - copyright 2021